We use services to play out Internet advertising. Through the services we use, certain user data is collected by a cookie or pixel. This includes, in particular, the information from which website you have accessed our website (so-called referrer), which pages of our website you have accessed, how long you have visited our pages and which interactions you have carried out there. In addition, data on the browser you use, computer system and type of device are collected. In addition, demographic information such as age or gender can be collected as pseudonymous values via such a service. If you have consented to the collection of your location data, this may also be processed, depending on the provider. In order to collect and store this data, the respective service places a cookie or a so-called counting pixel on the end device used by you, with which the IP address assigned to you is also collected. However, this is shortened via a so-called IP masking procedure, so that the IP address can no longer be assigned to your visit to our website. In principle, no clear data such as names or e-mail addresses are stored when using the respective service. This is only the case if you are a member of a social network that offers one of the services mentioned below and merges your profile with the aforementioned data material.
The data is analyzed by the service we use to produce a report with statistical statements about the number of visitors generated by the advertising and the success of the advertising measure. The reports show, among other things, the total number of users who were redirected to our website via our ads. In addition, the reports contain information on the end devices and browsers of the users, at which locations the users were located, at which times the advertisement was clicked. However, the reports do not contain any information that could be used to personally identify you as a user of our site.
We would like to point out that, depending on the location of the service provider, the data collected via the service may be transmitted and processed outside the area of the European Union. In this case, there is a risk that the level of data protection prescribed by the GDPR may not be complied with and that the enforcement of your rights may not be possible or may be difficult.
- Usage data (e.g. access times, web pages clicked on)
- Communication data (e.g. information about the device used, IP address)
Affected persons: Users of our online offers
Processing Purpose: Reach measurement, campaign success monitoring, remarketing, and interest- and behavior-based marketing
Legal basis: If we have asked you for your consent before using the respective service, this is the legal basis, Art. 6 para. 1 lit. a DSGVO. Furthermore, we use the respective service on the basis of our legitimate interest in directing visitor flows to our website, to analyze these visitor flows in order to be able to continuously improve the functions, offers and user experience, Art. 6 (1) f DSGVO.
We use the following service providers for online advertising: